Brick Brands (W I P)

WORK IN PROGRESS
See my outdated and scrapped guide post here.

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DowntheBlocks

Click the name of the brand to see all related blog posts with the brand.

Note that the Type, Category, and Theme are based on the usual characteristics or releases of the brand. These are subject to change.

No, this isn't an alternate brand, not a knockoff brand, not a custom brand, it's the real deal.
Lego or TLG is the best brick brand out there, which is why it's copied by numerous other bootleggers. I recommend getting the original Lego set first and foremost.


Sheng Yuan (SY)

Arguably the best bootlego brand.
Type: Clone
Category: Sets, Minifigs
Usual theme: superhero, movies, 


Supposedly owned by Sheng Yuan
Type: Clone
Category: Minifigs, Mini Builds
Usual theme: superhero, military, Ninjago,


Sembo (S)

Supposedly owned by Sheng Yuan
Type: Original
Category: Sets, Mini Builds
Usual theme: City, Mini Builds, Mechs


Notorious TLG clone
Type: Clone
Category: Sets
Usual theme: TLG themes, 3rd party MOCs


Supposedly owned by Lepin who sells submitted MOCs
Type: Original
Category: Sets, Models
Usual theme: Vehicles, Movies, Modulars


One of the first decent bootlego brands along with SY
Type: Clone
Category: Minifigs, Sets
Usual theme: Superhero, Vehicles, Technic


Previously not preferred, has improved throughout time
Type: Clone
Category: Sets
Usual theme: Superhero, TLG themes

Previously infamous brand because of bad quality, has improved throughout time
Type: Clone
Category: Minifigs, Sets
Usual theme: Superhero, TLG themes, Military


XINH (X/XH)

Previously started with mechs and boxed minifigs, now focuses on single sale minifigs
Type: Clone (TLG and 3rd Party)
Category: Minifigs
Usual theme: Superhero, Star Wars, Movies, Soldiers, Medieval



Known for releasing various designs from various themes regularly
Type: Clone (TLG and 3rd Party)
Category: Minifigs
Usual theme: Superhero, Star Wars, Movies


POGO (PGPJ)

Same as POGO brand but refers to POGO accessories (weapons, armor, etc.)
Type: Clone (3rd Party)
Category: Accessories
Usual theme: Medieval, Sci-fi, World War, Military


Supposedly related to POGO
Type: Clone (3rd Party)
Category: Minifigs
Usual theme: Superhero, Movies


Big Elephant (JX)

Decent brand that does various themes
Type: Clone and Original
Category: Minifigs, Mechs, Sets
Usual theme: Superhero, Military,


Dargo

Decent brand that does various themes
Type: Clone and Original
Category: Minifigs, Mechs, Sets
Usual theme: Superhero, Military,


Still confused which ones are Loho but believed to be those with SX codes
Type: Clone and Original
Category: Minifigs, Mechs
Usual theme: Military, Superhero


BOZHI

One of the infamous brands but on instances releases rare or unique pieces or designs. Possibly related to KAZI brand.
Type: Clone
Category: Minifigs, Builds
Usual theme: Superhero, Ninjago


Known for their original sets and own branding of CMFs, also has unique molds during lots of instances
Type: Original
Category: Minifigs, Builds, Mechs,
Usual theme: CMFs, Fantasy, Pirates, Sci-fi,


KAZI

Known for their original designs, notably sci-fi designs that are sometimes inspired by other real themes like video games, movies, etc. Possibly related to Bozhi brand.
Type: Original
Category: Minifigs, Mechs, Builds,
Usual theme: Sci-fi, Medieval, Military, Chinese, 


JMuLP


KSZ (XSZ)


JLB


itoys



DOLL


Dilong


TBS Toys


JINRUN


OBM


ZHBO


OK



LERO


11 comments:

  1. Sheng Yuan and Sembo definitely correspond to the same company. See https://www.facebook.com/CustomizeMinifiguresIntelligence/photos/a.1674406412867160.1073741830.1673084802999321/1674406806200454/?type=3&theater

    They might in fact have an offical website, see the QR code on this photo http://img10.weixinnu.com/article/getImage.php?url=http://cdn.read.html5.qq.com/image?src=tag&r=8&imageUrl=http%3A%2F%2Fmmbiz%2Eqpic%2Ecn%2Fmmbiz_jpg%2FVWEujiaIGkuaGsSIk62q2536d1eHoyYB6JLsicZOIRUygdvRTXucybzhicQNnuTHFR4PQNJwe0CtEKYAOzibVRNgVw%2F0%3Fwx_fmt%3Djpeg&referUrl=http%3A%2F%2Fmp%2Eweixin%2Eqq%2Ecom%2Fs%3F__biz%3DMzI2NTI4NDAxNg%3D%3D%26idx%3D2%26mid%3D2247489728%26sn%3D3eb05cd0a7d690cb7ae899a742f6e7e2 Didn't work for me to come up with a reasonable link though.

    Best regards, Oederland

    ReplyDelete
  2. DLP is associated with SY? Anyone know if DLP has similar quality to SY?

    ReplyDelete
    Replies
    1. DLP is supposedly owned by SY. And it makes sense because they release very similar designs and molds. And yes, DLP quality is great!

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    2. Do DLP minifigs also have thicker arms like SY minifigs? Or is this no longer the case for SY minifigs?

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    3. I never noticed that SY's arms are thicker.. But for the most part, DLP and SY (and even Sembo) are the same because they come from the same place supposedly :D

      Delete
  3. Is any of the other brands related to Lepin? Just wondering, they release sets including minifigs, so why shouldn't they also sell minifigs separately. E. g. considering the LotR sets they copied, they have several of the minifigs that have been released by XINH and POGO.

    Best, Oederland

    ReplyDelete
    Replies
    1. Only Xingbao seems to be related to Lepin. Lepin has released a few minifig-only sets, but I guess why they're staying away from those is because POGO/XINH/etc. will easily beat them because they're not known for being great minifig makers. + people will lose reasons to buy the bigger sets. Some people, like me for example, buy big sets just to get the minifigs, if Lepin does that, then they might lose some big set sales. Well at least that's how I think about it.. :D

      Delete
    2. Yes, this makes perfectly sense. But then again, it is surprising as Lepin seems to be a rather huge company, being able to systematically copy TLC sets, not just one in a while. Maybe you need a special technique when producing minifigs, but why not work together with one of the other brands then?

      Anyway. Maybe one shouldn't try to think logically when it comes to bootleg brands XD

      Delete
    3. Hahahaha yeah, when it comes to bootlego brands, we never think logically ahaha

      Delete
  4. Although there have already been speculations on Bozhi being from the company that also produces Kazi, as the connections of e.g. the legs to the body are close or identical, this should be sort of a proof: http://www.kaiyutoys.com/eng/allp.php

    See the Bozhi logo on the left, and some Bozhi sets listed as products.

    Best, Oederland

    ReplyDelete
    Replies
    1. Oh nice thanks! This is very interesting! :D

      Delete