The 1927.8.1 you can see on the packaging is a reference to the Nanchang Uprising. Now, August 1 is the anniversary of the founding of the People's Liberation Army. I'm almost certain that this is a huge holiday in China and it makes sense that Sembo is banking on that holiday. All this while also spreading some military propaganda that the Chinese government will appreciate with this set.
I like book builds for having many different minifigure variants, but making one for a military theme doesn't make sense for me because I think military collectors will want army building, not many different variants. I could be wrong though.
Huge thanks to Raphael for the heads up!
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